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AI Agent Outreach Campaign Cost Calculator

Estimate per-contact and monthly cost for AI-powered email, SMS, LinkedIn, and voice outreach. Includes list cost, deliverability, LLM API, human SDR review, reply value, and ROI.

Scenario preset

Campaign inputs

Monthly contacts Platform / tooling subscription ($/mo) List cost per contact ($) Enrichment cost per contact ($)

Channel mix (%)

Email % Email send cost ($) SMS % SMS cost per message ($) LinkedIn % LinkedIn platform cost ($/mo) Voice % Voice cost per minute ($) Average voice call minutes

Agent & labor

LLM API cost per contact ($) Human review rate (%) Review minutes per contact SDR / reviewer hourly rate ($) Setup hours Setup hourly rate ($) Maintenance hours / month Maintenance hourly rate ($)

Value inputs

Positive reply rate (%) Value per positive reply ($)

Positive reply value can be a booked meeting pipeline value, subscriber LTV, reactivation ARPU, or candidate placement value.

Cost per contact

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Cost per positive reply

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Monthly campaign cost

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Monthly positive replies

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Monthly gross value

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Net monthly ROI

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Cost breakdown

Category	Monthly cost	% of cost

12-month projection

Month	Cost	Value	Net	Status

Verdict

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Frequently asked questions

What channels can this calculator model?

Email, SMS, LinkedIn automation, and AI voice calls. You set the percentage mix and per-channel rates; the calculator sums list/enrichment, platform, API, labor, and review costs.

What is included in the cost per contact?

List/enrichment cost, channel delivery cost (email send, SMS message, LinkedIn platform, voice minutes), LLM API cost for drafting/personalization/replies, and the prorated human SDR review time for the contacts that need it.

How does the value side work?

You provide a positive-reply rate and a value per positive reply (e.g., booked meeting value, subscriber LTV, reactivated customer value). The calculator multiplies these to estimate monthly gross value and net ROI.

Can I compare an AI agent campaign to a human-only SDR campaign?

Yes. Use the human review rate and SDR hourly rate to model the human-in-the-loop portion, and compare the total monthly cost and positive replies to a fully manual workflow using the Agent vs Human Hire Calculator.

Which outreach type has the best ROI?

Warm audiences (reactivation, existing subscribers, event invitees) usually have higher reply rates and lower list cost, so they break even faster. Cold outbound requires higher reply value or volume to cover list and review costs.

Agent Output Value Calc → AI Voice Agent Cost Calc → Agent vs Hire Calc → API Pricing Comparator →

Figures are directional based on typical 2026 SaaS/API pricing and U.S. fully-loaded SDR labor. Replace with your actual list, platform, and provider rates for a precise estimate.